who’ve connected with you on other social sites.

you’ve met offline at networking events.

who are introduced to you by your current contacts.

To increase your LinkedIn network, connect with people: The site is an amazing way to keep in touch with all of your business contacts, and to develop your network. I kind of think of LinkedIn as my modern day ‘rolodex’.

Include a link to your blog and website in both your business and personal profile.

Make a completed personal profile, with a friendly, professional headshot.

Make a welcoming, trust-building business profile that succinctly tells who you are.

Hootsuite CEO Ryan Holmes has an active personal profile too: Their banner image is both welcoming, and functional - as it clearly shows a customer using their social media management tool.

They include their logo image - which will be shown in updates. HootSuite’s company profile on LinkedIn is personal, professional and memorable. Include a link to your blog, as well as to your website in both your company and your personal profile. Upload a professional, yet friendly headshot. Complete your personal profile, with a personalize yet professional summary. People are people, and we relate better to an actual person than to a business. As a content marketer, blogger, small business owner, sales manager, or CEO, you are the one who’s likely going to be using LinkedIn to network. Tell a brief story about your company’s history in your “about” section.Ĭomplete your personal profile. Include your logo for brand recognition on the site, and to further develop trust with your market. One of the best ways to do this is through your banner image - keep it branded, but personalized. Make your company page personal, professional, and memorable. Make it a good one.Ĭreate a branded company profile.

Your LinkedIn Profile is your first impression on the site.

Here are 10 ways to increase your LinkedIn ROI and get more traffic to your blog. With over 433 million users worldwide LinkedIn is the go-to social site for business networking. If you’re a B2B, LinkedIn is the ideal place for you to connect with your market, develop relationships, and drive traffic back to your blog. Do you write amazing business blog articles? Do you need more people to read them?

Getting traffic to your blog